While the venerable sports franchise, Madden NFL, has maintained its immense popularity as it heads into its nearly third decade, the recent criticism has been that the franchise hasn't innovated over the previous year’s version, giving gamers nothing more than a new roster update. Electronic Arts took some of that criticism seriously for Madden NFL 13, and has included some innovation to the gameplay engine that toughens and smartens up the artificial intelligence, improves the way players react when moving, and upgrades the game’s passing. For the Xbox 360 version, EA has also integrated the Kinect to allow for audible adjustments on both sides of the ball.
