Wednesday, 23 May 2012

News: Diablo III Sells an Absurd Number of Copies

To be filed under "Super Popular Series' Sequel Sells Super Well".  Blizzard sends word that their latest loot fest has sold a gargantuan 3.5 million copies within the first 24 hours that it was available.  These are actual new sales, and do not take into account all of the people who got a free copy of the game for subscribing to WoW for a year, which account for another 1.2 million owners.  Also, by Blizzard's reckoning, Diablo III has sold about 6.3 million copies in its first week.

With that, this also brings up the question of whether or not the industry will take these sales figure as some sort of ringing endorsement of always-on DRM.  My thoughts are yes they will, and in the long wrong it will bite them in the behind, as I suspect a lot of people are making an exception for Diablo.  I bought the game, and it's the one time I'll do so.  Case in point, I've yet to play the Assassin's Creed series thanks to Ubi Soft's DRM as much as I've been tempted to try the games, and that will never change.  So, publishers, don't assume Diablo III's success is a universal mark of tacit approval for always online DRM.